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Blog Podcast

Blogging for Dental Offices: Why You Need to Start Blogging Now

by Jason O'Mara

March 14, 2016 1:40 AM

blogging_for_dental_office

Blogging isn’t just for DIYers and crafty stay-at-home moms. Blogging helps your dental office generate more calls, more patients and more profit.  It is the lifeblood of any serious marketing effort and is one of the best ways to convert page views into leads. Whether you are just starting your dental practice or are looking to breathe new life into an established office, blogging is just as important for the dental…

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The Top 7 Reasons You Might Be Losing Out On New Patients

by Jason O'Mara

March 10, 2016 8:38 AM

dental_websites

1. You Don’t Have a Website

This is pretty obvious, but you’d be surprised how many dentists and orthodontists still do not have a website. Your dental website is the digital face of your practice. More and more patients are searching for a dentist or orthodontist online via search engines, social media, and local directories, and these searches increase with each passing year.

If you don’t have a website, you are missing out on a huge part of the…

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Put the customer first. Invent. And be patient.

by Jason O'Mara

August 31, 2015 7:20 AM

amazon-first-version

Above: Amazon’s first version.

Amazon’s founder, Jeff Bezos, insists that putting customers first since the beginning has been — and continues to be — the best competitive advantage Amazon has.

“We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’resuccessful: Put the customer first. Invent. And be patient.”

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“Put the customer first. Invent. And be patient.” – Great advice for new and existing businesses.

This is an excerpt from an…

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Great Little Video of The History of Typography

by Jason O'Mara

August 25, 2015 7:15 AM

The History of Typography – Animated Short from Ben Barrett-Forrest on Vimeo.

A paper-letter animation about the history of fonts and typography.  

  • 291 Paper Letters.
  • 2,454 Photographs.
  • 140 hours of work.

Created by Ben Barrett-Forrest © Forrest Media – 2013

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What Every Effective Landing Page Needs to Be Successful

by Jason O'Mara

January 22, 2015 2:06 AM

effective-landing-page

Webpages are not one-size-fits-all. They’re not even one-size-fits most.

When running a online marketing campaign, you are going to find that your website is very effective for some users, and very ineffective for other users. This happens partially because of the mindset of each individual, and partially because of how they come across your website. When a consumer finds your website through Google, they are mentally prepared for a website that differs greatly from the website Twitter,

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The 80/20 Principle & How Your Choice in Clothes Can Change How You Run Your Business

by Jason O'Mara

December 23, 2014 2:03 AM

80-20-principle-for-business

There is a strange phenomenon in business and economics (as well as in most of the world) that has been studied by philosophers and industries alike.

It’s the 80/20 principle.  It is the principle that 80% of our results, come from about 20% of our causes.

What does that mean? It means that from small and simple actions, come the biggest rewards and changes.

As a basic principle, it is demonstrated in the clothes that we wear, in the activities that we…

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How to Harness Paid Social Media Ads for Dentists and Orthodontists

by Jason O'Mara

December 19, 2014 1:58 AM

social-media-for-dentists

This is a guest post provided by Ivan Serrano

Businesses that are still resisting the need to be online and are not in the process of growing a strong social media presence, especially service businesses like dentists and orthodontists, are missing significant opportunities for growth.

Your existing customers know to call your office, but online is where new customers expect to find you.

Organic search is one way new customers can find you and the service you provide, and hopefully,…

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How to Increase Website Traffic Using Q&A Sites and Forums

by Jason O'Mara

December 18, 2014 1:55 AM

increase-website-traffic1

Not all website traffic is created equal.

You may be drawing thousands of page views every month, but if they aren’t from people that are actually interested in what you have to say (on your blog), or sell (on your website), then you might as well not have any traffic at all.

Finding and targeting people who would first, be interested, and second, actually read your blog is not as difficult as it sounds.

Using avenues like Yahoo! Answers and forums, you…

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How To Beat the Fortune 100 in Google Using Mobile Websites

by Jason O'Mara

December 10, 2014 1:49 AM

beat-fortune-100

When it comes to ranking higher in Google, many small business owners often struggle to overtake larger companies with alot more resources.

But, guess what?  There’s hope.  And it comes in the form of mobile website optimization.

And although the websites of some of the world’s top companies, including Exxon and General Electric are doing their best when it comes to mobile optimization, not all of them are exactly batting a thousand. In fact, of the Fortune 100,…

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How to Become a Better Content Marketer

by Jason O'Mara

December 8, 2014 1:42 AM

be-a-content-marketer

It’s time to take control of your marketing campaigns.

Whether you are a marketer running hundreds of campaigns, or a small business owner who is only just beginning to attempt to make a name for yourself online, we have a list of lists, a conglomeration of everything you could ever want to know or need to know to become an expert content marketer.

Here are fifteen (plus a few bonus) of the best marketing resources, to make your self-promotion or marketing…

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