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Why Are My Adwords Ads Not Showing When My Daily Budget Has Not Reached It’s Limit?

Posted by on February 28th, 2014 in Blog, Internet Marketing

This is one of the most common questions we get.  When you put your money into an advertisement, you expect to see it!  And you should. Unfortunately, Google has pulled your ad in an effort to help you out.  As a result, your adwords ads are not showing, even though you haven’t exhausted your daily budget. Imagine this scenario… Your monthly budget is $3000 and your daily budget is set at $100.  As you may or may not know, settin...

How do I get my products to show up in Google Shop?

Posted by on February 28th, 2014 in Blog, eCommerce Development, Internet Marketing

If you have an eCommerce website, you may have wondered how to get your products to show up in Google Shop.  Adding your products to Google Shop search results is not the easiest process, especially if you have a large product catalog, but it can bring in some extra traffic and maybe even boost your online revenue if submitted and advertised properly. Here is a very basic overview of the steps you’ll need to complete. Note that you’l...

Digital Strategies For Small Business Podcast: Episode #3 – Interview With John Scherer

Posted by on February 4th, 2014 in Blog, Internet Marketing, Podcast, Roja News

In our 3rd episode of the Digital Strategies For Small Business Podcast, I interview John Scherer who is widely known for his infomercials with the Video Professor Series. Among other things, we discuss his newest projects, Products In The News and O2 Hurricane. John and I speak for under an hour about how he chose his niche, how he grew it to be a huge revenue producer, and how he effectively marketed his products. Towards the end, John has ...

How To Own Page 1 On Google For Your Business

Posted by on December 18th, 2013 in Blog, Internet Marketing, Search Engine Optimization

digital strategy
Do you own the top spot on Google for your name? Do you dominate the page? Today I want to talk about how important it is to make sure that you have the right profile links setup to dominate the search engines. When you type your business name into Google the first thing you will see, hopefully, is your business name. Unfortunately, many businesses do not see that. Did you know that 1 billion names are searched in Google every single day. What t...

Web Hosting for Small Businesses: The Definitive Guide

Posted by on November 12th, 2013 in Blog

You already know how important it is, as a small business owner, to have a functional, beautiful website that will connect with your customers. Even the smallest companies can find the exposure they want and need to be successful on the internet.  This is only possible, however, if you have a real idea of what you as an owner need and what hosting companies can offer you. Building a website is only half the battle. Even after we’ve built you t...

Why Your Website Is Losing You Business

Posted by on October 21st, 2013 in Blog

You have spent thousands to tens of thousands of dollars promoting your business. You get plagued by radio reps calling you on a daily basis about why your business needs to be in front of their audience and the impact that a 12 month radio campaign can make on your bottom line. You have met with multiple firms that promise to get you more website traffic from paid search, or through SEO (search engine optimization). You have tried the newspaper,...

What Customers Really Want

Posted by on October 9th, 2013 in Blog

As a marketer, you want to sell, but in order to achieve that goal, you have to consider what your potential customers want. In general, customers don’t care that you want to sell them something. In fact, today’s consumers have become so “sell-savvy” that when they feel they are being “sold” on a product, they are actually less likely to buy that product. So how do you cut through what you want as an advertiser, and target customers b...

The Importance of Website Maintenance for Small Businesses

Posted by on September 12th, 2013 in Blog

For small businesses, an internet presence is essential if you want to continue to grow your business and expand your client base. Some believe that social media profiles on websites like Twitter, Facebook, and Pinterest are enough to develop the community’s interest. However, without a dedicated, functional business website, your company is not using its online resources to the fullest. Once you have a beautiful, functional webpage, it is vita...

How to Attract Customers While Reducing Your Advertising Costs

Posted by on August 19th, 2013 in Blog

Reduce Advertising Costs
Just because it’s advertised, doesn’t mean people care. While the main focus of our business is to design and build websites for our clients, we also strive to help the find more customers, as well as optimize the money they spend on advertising. Over the years, our experience with small businesses has shown us what works and what doesn’t work, and how to effectively, and quickly implement what does work. We’re not going to give everythin...

The Role Of Keywords For Your Business Website

Posted by on May 24th, 2013 in Blog

Keywords and Web Maintenance
Specific and competitive keywords play a significant role in your website’s ability to be discovered both on Google’s natural and paid search results. Search engines are the easiest and quickest way to find nearly everything what people commonly look for. Millions of websites are competing for search engine ranking and simply having a website is just not enough. Every page of it should be optimized for specific keywords.   What a...