Website Design Philadelphia 877.854.3352
Blog Podcast

What Every Effective Landing Page Needs to Be Successful

by Adam Roseland

January 22, 2015 2:06 AM


Webpages are not one-size-fits-all. They’re not even one-size-fits most.

When running a online marketing campaign, you are going to find that your website is very effective for some users, and very ineffective for other users. This happens partially because of the mindset of each individual, and partially because of how they come across your website. When a consumer finds your website through Google, they are mentally prepared for a website that differs greatly from the website Twitter,

Read More

The 80/20 Principle & How Your Choice in Clothes Can Change How You Run Your Business

by Adam Roseland

December 23, 2014 2:03 AM


There is a strange phenomenon in business and economics (as well as in most of the world) that has been studied by philosophers and industries alike.

It’s the 80/20 principle.  It is the principle that 80% of our results, come from about 20% of our causes.

What does that mean? It means that from small and simple actions, come the biggest rewards and changes.

As a basic principle, it is demonstrated in the clothes that we wear, in the activities that we…

Read More

How to Harness Paid Social Media Ads for Dentists and Orthodontists

by Adam Roseland

December 19, 2014 1:58 AM


This is a guest post provided by Ivan Serrano

Businesses that are still resisting the need to be online and are not in the process of growing a strong social media presence, especially service businesses like dentists and orthodontists, are missing significant opportunities for growth.

Your existing customers know to call your office, but online is where new customers expect to find you.

Organic search is one way new customers can find you and the service you provide, and hopefully,…

Read More

How to Increase Website Traffic Using Q&A Sites and Forums

by Adam Roseland

December 18, 2014 1:55 AM


Not all website traffic is created equal.

You may be drawing thousands of page views every month, but if they aren’t from people that are actually interested in what you have to say (on your blog), or sell (on your website), then you might as well not have any traffic at all.

Finding and targeting people who would first, be interested, and second, actually read your blog is not as difficult as it sounds.

Using avenues like Yahoo! Answers and forums, you…

Read More

How To Beat the Fortune 100 in Google Using Mobile Websites

by Adam Roseland

December 10, 2014 1:49 AM


When it comes to ranking higher in Google, many small business owners often struggle to overtake larger companies with alot more resources.

But, guess what?  There’s hope.  And it comes in the form of mobile website optimization.

You see, mobile is now more important than ever. With a huge portion of the population utilizing mobile devices to access the internet, mobile usage is quickly taking over, and even replacing, the use of laptops and desktops.

And although the websites of some of…

Read More

How to Become a Better Content Marketer

by Adam Roseland

December 8, 2014 1:42 AM


It’s time to take control of your marketing campaigns.

Whether you are a marketer running hundreds of campaigns, or a small business owner who is only just beginning to attempt to make a name for yourself online, we have a list of lists, a conglomeration of everything you could ever want to know or need to know to become an expert content marketer.

Here are fifteen (plus a few bonus) of the best marketing resources, to make your self-promotion or marketing…

Read More

Content Marketing Blueprint For Your Blog Posts

by Adam Roseland

November 28, 2014 1:39 AM


You’ve written your post, formatted it, and published it.

You are proud of your little post, but how do you show it off to the world?

You’ve got to start content marketing immediately.

If it isn’t posted to your social media pages, there are huge amounts of consumers who will never be able to find it, even if they really want to read it.

There is still strong opposition among some blog managers against using your social media to promote…

Read More

How To Improve Pay Per Click Campaigns (PPC) Using These 7 Tips

by Adam Roseland

November 20, 2014 1:31 AM


Pay Per Click Advertising (a.k.a. PPC, CPC, Adwords or Paid Search) is a great way to boost your page views and revenues while organic SEO is taking root.

But how can you make sure you’re making the most of your Adwords campaign?

Google is constantly refining its algorithm and requirements in order to ensure that only the best search results are put in front of their users, and when it comes to advertisements, they are extremely strict…

Read More

8 Tips On How To Write Headlines That Make People Click

by Adam Roseland

November 10, 2014 1:21 AM


It doesn’t matter how great your content is—if it has a boring headline, no one will click on it.

There has been a lot of chatter in media recently about the power of headlines and whether or not the content itself fulfills the high expectations levied by powerful headlines.

Great headlines should be accompanied by great content—that should be your first and foremost priority.

But if you’ve written a great piece and you’re looking for tips on writing a headline…

Read More

Content Marketing and SEO for Dentists

by Adam Roseland

November 3, 2014 1:15 AM

handsome journalist writing with typewriter

Let’s face it… content marketing and SEO for dentists can be tricky and confusing.

Whether you’ve just started your content marketing or SEO strategy, or if you are looking to revamp an old strategy, getting back to basics is the best way to make sure that your strategy is not only effective, but also completely update friendly—you don’t want to use tactics that will work fine for a little while but actually hurt you the next time Google updates their…

Read More

Need help with your website?

Roja Interactive can help you with questions about web design, SEO, or digital marketing.

Contact Us Today