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Put the customer first. Invent. And be patient.

by dan

August 31, 2015 7:20 AM

amazon-first-version

Above: Amazon’s first version.

Amazon’s founder, Jeff Bezos, insists that putting customers first since the beginning has been — and continues to be — the best competitive advantage Amazon has.

“We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’resuccessful: Put the customer first. Invent. And be patient.”

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“Put the customer first. Invent. And be patient.” – Great advice for new and existing businesses.

This is an excerpt from an…

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Great Little Video of The History of Typography

by dan

August 25, 2015 7:15 AM

The History of Typography – Animated Short from Ben Barrett-Forrest on Vimeo.

A paper-letter animation about the history of fonts and typography.  

  • 291 Paper Letters.
  • 2,454 Photographs.
  • 140 hours of work.

Created by Ben Barrett-Forrest © Forrest Media – 2013

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What Every Effective Landing Page Needs to Be Successful

by Adam Roseland

January 22, 2015 2:06 AM

effective-landing-page

Webpages are not one-size-fits-all. They’re not even one-size-fits most.

When running a online marketing campaign, you are going to find that your website is very effective for some users, and very ineffective for other users. This happens partially because of the mindset of each individual, and partially because of how they come across your website. When a consumer finds your website through Google, they are mentally prepared for a website that differs greatly from the website Twitter,

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The 80/20 Principle & How Your Choice in Clothes Can Change How You Run Your Business

by Adam Roseland

December 23, 2014 2:03 AM

80-20-principle-for-business

There is a strange phenomenon in business and economics (as well as in most of the world) that has been studied by philosophers and industries alike.

It’s the 80/20 principle.  It is the principle that 80% of our results, come from about 20% of our causes.

What does that mean? It means that from small and simple actions, come the biggest rewards and changes.

As a basic principle, it is demonstrated in the clothes that we wear, in the activities that we…

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How to Harness Paid Social Media Ads for Dentists and Orthodontists

by Adam Roseland

December 19, 2014 1:58 AM

social-media-for-dentists

This is a guest post provided by Ivan Serrano

Businesses that are still resisting the need to be online and are not in the process of growing a strong social media presence, especially service businesses like dentists and orthodontists, are missing significant opportunities for growth.

Your existing customers know to call your office, but online is where new customers expect to find you.

Organic search is one way new customers can find you and the service you provide, and hopefully,…

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How to Increase Website Traffic Using Q&A Sites and Forums

by Adam Roseland

December 18, 2014 1:55 AM

increase-website-traffic1

Not all website traffic is created equal.

You may be drawing thousands of page views every month, but if they aren’t from people that are actually interested in what you have to say (on your blog), or sell (on your website), then you might as well not have any traffic at all.

Finding and targeting people who would first, be interested, and second, actually read your blog is not as difficult as it sounds.

Using avenues like Yahoo! Answers and forums, you…

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How To Beat the Fortune 100 in Google Using Mobile Websites

by Adam Roseland

December 10, 2014 1:49 AM

beat-fortune-100

When it comes to ranking higher in Google, many small business owners often struggle to overtake larger companies with alot more resources.

But, guess what?  There’s hope.  And it comes in the form of mobile website optimization.

You see, mobile is now more important than ever. With a huge portion of the population utilizing mobile devices to access the internet, mobile usage is quickly taking over, and even replacing, the use of laptops and desktops.

And although the websites of some of…

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How to Become a Better Content Marketer

by Adam Roseland

December 8, 2014 1:42 AM

be-a-content-marketer

It’s time to take control of your marketing campaigns.

Whether you are a marketer running hundreds of campaigns, or a small business owner who is only just beginning to attempt to make a name for yourself online, we have a list of lists, a conglomeration of everything you could ever want to know or need to know to become an expert content marketer.

Here are fifteen (plus a few bonus) of the best marketing resources, to make your self-promotion or marketing…

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Content Marketing Blueprint For Your Blog Posts

by Adam Roseland

November 28, 2014 1:39 AM

blog-marketing

You’ve written your post, formatted it, and published it.

You are proud of your little post, but how do you show it off to the world?

You’ve got to start content marketing immediately.

If it isn’t posted to your social media pages, there are huge amounts of consumers who will never be able to find it, even if they really want to read it.

There is still strong opposition among some blog managers against using your social media to promote…

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How To Improve Pay Per Click Campaigns (PPC) Using These 7 Tips

by Adam Roseland

November 20, 2014 1:31 AM

how-to-improve-ppc

Pay Per Click Advertising (a.k.a. PPC, CPC, Adwords or Paid Search) is a great way to boost your page views and revenues while organic SEO is taking root.

But how can you make sure you’re making the most of your Adwords campaign?

Google is constantly refining its algorithm and requirements in order to ensure that only the best search results are put in front of their users, and when it comes to advertisements, they are extremely strict…

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