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Blogging for Dental Offices: Why You Need to Start Blogging Now

Posted by on March 14th, 2016 in Blog, Copywriting, Dental, Digital Marketing

Blogging isn’t just for DIYers and crafty stay-at-home moms. Blogging helps your dental office generate more calls, more patients and more profit.  It is the lifeblood of any serious marketing effort and is one of the best ways to convert page views into leads. Whether you are just starting your dental practice or are looking to breathe new life into an established office, blogging is just as important for the dental industry as it is for any other. Every day, hundreds of thousands of potential patients go online to not just look for a new dentist, but look for information about procedures. Blogging is a great way to bring those searchers to your website, provide them with the necessary information, and convert their interest into a new lead. Not convinced? Here are more reasons why you need to start blogging as soon as possible. 1. A blog is the perfect […]

The Top 7 Reasons You Might Be Losing Out On New Patients

Posted by on March 10th, 2016 in Blog

1. You Don’t Have a Website This is pretty obvious, but you’d be surprised how many dentists and orthodontists still do not have a website. Your dental website is the digital face of your practice. More and more patients are searching for a dentist or orthodontist online via search engines, social media, and local directories, and these searches increase with each passing year. If you don’t have a website, you are missing out on a huge part of the potential for growing your practice. 2. You Don’t Use Social Media So many dentists and orthodontists we meet fail understand and appreciate the power of social media. A person’s health is one of the most important things a person possesses. They are not going to trust just anyone to fill that cavity or administer braces. They are going to call someone they trust. Trust is built via referrals from family, friends, […]

Put the customer first. Invent. And be patient.

Posted by on August 31st, 2015 in Blog, Web Design

Above: Amazon’s first version. Amazon’s founder, Jeff Bezos, insists that putting customers first since the beginning has been — and continues to be — the best competitive advantage Amazon has. “We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’resuccessful: Put the customer first. Invent. And be patient.” === “Put the customer first. Invent. And be patient.” – Great advice for new and existing businesses. This is an excerpt from an excellent post by Belle Beth Cooper over at Buffer.  Read the full post here: https://medium.com/@buffer/the-first-version-of-google-facebook-and-youtube-and-more-and-what-they-can-teach-us-about-4d804fc896f8

Great Little Video of The History of Typography

Posted by on August 25th, 2015 in Blog, Web Design

The History of Typography – Animated Short from Ben Barrett-Forrest on Vimeo. A paper-letter animation about the history of fonts and typography.   291 Paper Letters. 2,454 Photographs. 140 hours of work. Created by Ben Barrett-Forrest © Forrest Media – 2013

What Every Effective Landing Page Needs to Be Successful

Posted by on January 22nd, 2015 in Blog, Copywriting, Web Design

Webpages are not one-size-fits-all. They’re not even one-size-fits most. When running a online marketing campaign, you are going to find that your website is very effective for some users, and very ineffective for other users. This happens partially because of the mindset of each individual, and partially because of how they come across your website. When a consumer finds your website through Google, they are mentally prepared for a website that differs greatly from the website Twitter, Facebook, and Tumblr users are expecting. This means that you need landing pages that cater to each source of traffic and have their needs and desires in mind. Here are seven essentials that you need to understanding before you start crafting your landing page copy and design.  1. Create That Copy Obviously, don’t just cut and paste the copy from your marketing campaigns. You should, however, ensure that the messages mirror each other, […]

The 80/20 Principle & How Your Choice in Clothes Can Change How You Run Your Business

Posted by on December 23rd, 2014 in Blog, Copywriting, Digital Marketing

There is a strange phenomenon in business and economics (as well as in most of the world) that has been studied by philosophers and industries alike. It’s the 80/20 principle.  It is the principle that 80% of our results, come from about 20% of our causes. What does that mean? It means that from small and simple actions, come the biggest rewards and changes. As a basic principle, it is demonstrated in the clothes that we wear, in the activities that we engage in, and the people that we most communicate with. Studies have shown that most people only wear about 20% of their clothing 80% of the time. We wear what we like, what is most valuable to us, far more than we wear the other clothing that we have just because it is practical or functional. How the 80/20 Principle Can Change Your Business Research has also found […]

How to Harness Paid Social Media Ads for Dentists and Orthodontists

Posted by on December 19th, 2014 in Blog, Social Media

This is a guest post provided by Ivan Serrano Businesses that are still resisting the need to be online and are not in the process of growing a strong social media presence, especially service businesses like dentists and orthodontists, are missing significant opportunities for growth. Your existing customers know to call your office, but online is where new customers expect to find you. Organic search is one way new customers can find you and the service you provide, and hopefully, you’ve got your web presence, targeted content and SEO strategies in place. But what about your social media strategy and in particular, your use of paid amplification? Are you content to wait for people to find you or are you thinking about being a little more aggressive with your social media marketing? Paid Amplification Paid amplification is a way of delivering content so that it actually gets to your intended audience […]

How to Increase Website Traffic Using Q&A Sites and Forums

Posted by on December 18th, 2014 in Blog, Digital Marketing

Not all website traffic is created equal. You may be drawing thousands of page views every month, but if they aren’t from people that are actually interested in what you have to say (on your blog), or sell (on your website), then you might as well not have any traffic at all. Finding and targeting people who would first, be interested, and second, actually read your blog is not as difficult as it sounds. Using avenues like Yahoo! Answers and forums, you can find readers looking for the information you’ve already written about—and create a high-quality backlink for SEO purposes while you’re at it. What website should you use? There are essentially four questions and answer (Q&A) websites that see heavy traffic and enable anyone (even if they are not a paying member of the community, like on some forums) to leave an answer. While some questions are going to […]

How To Beat the Fortune 100 in Google Using Mobile Websites

Posted by on December 10th, 2014 in Blog, Mobile Development, Website Design

When it comes to ranking higher in Google, many small business owners often struggle to overtake larger companies with alot more resources. But, guess what?  There’s hope.  And it comes in the form of mobile website optimization. And although the websites of some of the world’s top companies, including Exxon and General Electric are doing their best when it comes to mobile optimization, not all of them are exactly batting a thousand. In fact, of the Fortune 100, only a shameful nine are utilizing Responsive Web Design. You see, mobile is now more important than ever. With a huge portion of the population utilizing mobile devices to access the internet, mobile usage is quickly taking over, and even replacing, the use of laptops and desktops. This is important because Google is placing more and more emphasis not only on content but on mobile website optimization when it comes to serving up search results. In […]

How to Become a Better Content Marketer

Posted by on December 8th, 2014 in Blog, Content Marketing, Digital Marketing, Social Media

It’s time to take control of your marketing campaigns. Whether you are a marketer running hundreds of campaigns, or a small business owner who is only just beginning to attempt to make a name for yourself online, we have a list of lists, a conglomeration of everything you could ever want to know or need to know to become an expert content marketer. Here are fifteen (plus a few bonus) of the best marketing resources, to make your self-promotion or marketing business even better than it already is. 1. How about 101 Marking Ideas from Marketing Zen? That’s right, over a hundred ideas to get you started. It may seem a little excessive, and you don’t have to employ or even read all one hundred of them, but this is a great place to start, especially if you’ve never marketed anything before. 2. What an even longer list of tips […]