Mastering the Art of the Launch
Here at Roja, we’re always testing and researching to gain the best insight on “launch” optimization. What is the best way to launch a website, app, or product and how can small business owners and entrepreneurs alike leverage the power of the web to make their launch a successful one?
Here are for really useful tips that we recently read about here featuring one of the great masters of the “launch” – Lady Gaga – that we found to be very relevant to small business websites, apps, and products
- You need to build momentum with elements of surprise along the way.
- Integrate. Make sure all your marketing channels are working together to promote a single brand identity and message.
- Use your fans as your best marketing asset. Encourage and remind them to tell your story and never forget to thank them along the way.
- Give people something to love. If you can do that, you’ve won half the battle.