Website Design Philadelphia 877.854.3352
Blog Podcast
Blog Categories

Need Dental Marketing Ideas To Get More Social Shares and Website Traffic?

Whether you have just opened up your dental practice or are looking to drive more traffic to the landing page of your established well established dental websites (or somewhere on the business spectrum between these two), you know that getting people to click on your link, much less stay on your website, can be difficult.

It can seem that users are inattentive and quickly bored, unwilling to read a long marketing message, even if it is full of useful information. Whether your key demographic are the hyper-aware millennials or the too-busy-to-care professional or parent class, you want a way to deliver dental marketing ideas that will both be easy to read and well received.

This is where the viral quote comes in. If you have a Pinterest board, you have seen them. It is a quote, sometimes placed over a picture, sometimes artfully designed with elegant fonts. However they are made, they are an effective way to not only catch the attention of a user, but also encourage them to click through to your website—even if you don’t do much marketing through Pinterest (they work just as well on any other social network, including Facebook).

Here are six ways that you can use branded quotes to entice a user to click through to your website. Keep in mind, the name of the game here is engagement—you want to engage the reader and provide them with something thought provoking or useful. It is that connection that will make them a future client.

1. Whatever your beliefs are, use a graphic to support them. As you spread your message, you can use these quote images to encapsulate a single idea, stat, or quote that embodies what you stand for and what you want others to take away from interacting with your business. Because they are so shareable and so easy to understand and engage with, this is a great way to help cement your brand’s image in the public eye.

2. Make a series of useful tips. Do you have a couple of tips lying around (either advice that you often give to others or to prospects or clients)? A branded quote is the perfect way to share that message in a short, succinct little package. Adding a caption that encourages the reader to click back to your website for more helpful information is a great way convert views into website traffic. These tips can be anything useful, but they should at least have an oblique connection to your dental office.

3. Share a famous quote. Most people have a few favorite quotes. Most of these are directives, are mantras used to improve how they interact with other people and the world. If you have a favorite quote, especially one that directs how you do conduct your business, use this is a platform not only to share something meaningful, but also to direct traffic back to your website. Posting it on your social media platforms will likely garner shares, which will spread your message and encourage even more people to check out your website.

Looking for more dental marketing ideas?  Contact us for Free 1/2 hour consultation!
As a way for us to help practices reach their full potential, we would like to give you a free 30 minute phone consultation or web meeting just to discuss what you’re having challenges with.
This is not a sales pitch! We are here to be a resource.
Schedule Your Call Now

4. Make it a freebie. A shareable image is a great freebie, especially when it is comes as cute and trendy as a quote image. Integrate a quote, tip, or even your training, into a series of related quote images. It will be easy to comprehend and because they are so versatile, users will be inclined to post them to their own blogs and social media, with a link back to your website. Even more web traffic, and all from your freebie!

5. Share your own quotes. If you’ve written or said something inspiring lately, don’t be shy! Feel free to share it. In one of these branded quote formats, it won’t feel like bragging, rather, it will come across just as poignant as you intended it to be. This can be a quote from your mission statement, a saying that you try to live up to in your work, or a (very) short excerpt from a promotional book or ebook. Whatever it is, it should have some inherent connection to your dental practice and how you do business.

6. Directly promote yourself. If you have a new product or service coming out, this is the perfect way to market it in a shareable, viral-ready package. Create a quote image that includes a line from the product or about the service (maybe even a positive review), and make sure the “Learn More” link is easy to find. You’ll feature your product and easily engage those who view your image.

Where to share? Pinterest is perhaps the birthplace and most popular location for these quote images. They are, however, quickly spreading to every other social media. While Pinterest may be the best place to start, especially if you are looking for a high share and click-through quotient, a quote image will be just as welcome on platforms like Facebook, Tumlbr, and even Twitter.

If your practice has an Instagram account, that is another place that these images are flourishing. Basically, any place that allows other users to share what you have posted or click through to the original page is a good platform. Use hashtags and adjoining content as appropriate, but do try to let the picture stand alone as much as possible.

How can you make them yourself or find examples for your graphic designers to work from? Use one of these websites:

1. pinwords.com – You can upload your own images or use a preloaded background. There are lots of different styles, fonts, and colors to choose from!

2. quozio.com – Especially good for longer quotes, this website takes only seconds to use. Just insert your quote, who said it, and pick your format.

3. keepcalm-o-matic.co.uk – “Keep Calm and _______ is one of the most popular formats. This website makes it easy to add your own graphics and saying.

Looking for more dental marketing ideas?  Contact us for Free 1/2 hour consultation!

As a way for us to help practices reach their full potential, we would like to give you a free 30 minute phone consultation or web meeting just to discuss what you’re having challenges with. This is not a sales pitch! We are here to be a resource.

Schedule Your Call Now

Leave a Reply

Need help with your website?

Roja Interactive can help you with questions about web design, SEO, or digital marketing.

Contact Us Today