Turn it Up to 11: How to Amplify Your Content Sharing Strategy to Rock Star Status
This is a guest post provided by Megan Ritter.
Tell me if this sounds familiar: You’ve spent a lot of time and money on creating excellent content for your website or business, but nobody is looking at it. Even though you’ve shared it on various social media sites, nobody seems to be looking at what you’ve created. The story is all too familiar, and there is a reason that it keeps happening. While the content you’re sharing may be incredibly fresh and valuable, it takes a lot more than sharing quality content in order to reach the ideal audiences.To put it simply, you need to work on the amplification of your content.
What is Amplification?
In this case, Amplification refers to your ability to get the message out about your content. If you’re having trouble reaching the right audience, chances are that you haven’t gone far enough with your social media outreach. Sure, you may have made a post on Facebook or tweeted about it on Twitter, but that isn’t always enough to get the message out there. Sometimes you need to push a little harder to get noticed. Here are three ways to amplify your message.
Use Your Own Media
Nowadays, everyone has a personal blog or website. If you’re working with social media to spread the message, chances are you’ve got a few social profiles as well. If you want to get your content seen, you need to make sure that it is visible in as many places as possible. Share your work on your own media networks in order to broaden your approach.
Use Paid Media
Even if you’ve shared your content on several different social media networks, it might be time to consider paying these networks to promote what you are sharing. Nowadays, websites like Facebook, Twitter and LinkedIn provide their users with opportunities to promote individual posts to specific audiences, which can really serve as a useful jumpstart to a viral marketing campaign.
Research Target Audiences
Before you write your next article, first think about who will see it. If you do a little research on the audience you are targeting, you might just find that they prefer to use one social media site more than another, or that they prefer to watch videos instead of reading text. Discovering this vital information can make it easier for you to effectively promote your content in the right places.
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The Importance of Influencers
Sometimes amplification requires a bit more effort than just using social media. It can be equally important to reach out to people and businesses that are influential to the audience you are trying to reach. For example, if you’re trying to spread the word about a new app, you might want to find out who the most influential app reviewers are and send them an invitation to review yours. No matter what it is that you’re trying to promote, reaching out to those who have a large amount of influence over your target audience can often have a positive effect on amplification.
If you’re really trying to turn up the volume, it will be important not only to research your target audience, but also those who influence them to act. There are several tools you can use in order to find influencers on various social media websites. Followerwonk and Twellow both analyze Twitter to find the top influencers on the network. In addition, AllMyPlus allows you to find out who influences trends on Google Plus. There are several different programs and websites that can help you discover who you should be reaching out to, but ultimately it is up to you to do the research.
Make an Impact
Whether you’re selling a product, a service or just content, it is important to make an impact in every way possible. By reaching out to influencers, researching target audiences and making use of personal and paid media, you’ll ensure that the amplification of your message is as wide as it can possibly be. The secret to going viral and seeing success is right in front of you, so turn your marketing approach up to 11 and let everyone know what you’re all about!