Great copywriting isn’t just vital, but it is a major ingredient to your blogging and online marketing success.  Success in copywriting starts with the headline.  If you fail to hook your reader’s attention with a killer bulletproof headline, then everything else is wasted effort, because people won’t read it anyway! I won’t keep you waiting, ... Read more

Google recently announced that they shut down 800,000 advertisers and blocked over 130 million ads from appearing on their network, revealing a little about how they address advertising safety on the Google Ad Network. The following are some of the steps Google takes to identify unwanted ads and advertisers. As always, ads are flagged by their automated ... Read more

When the new online domain name expansion takes effect, web addresses will have major changes and small companies foresee higher costs and reduced profits. This could likely happen as the Internet Corporation for Assigned Names and Numbers (ICANN) is set to push its plan to add up to 1,000 new top-level domains to the existing ... Read more

With the new Google search update, small business websites may need to evaluate their online content strategy. After launching “Panda” an update to Google’s search algorithm that gives higher priority on high quality content, the search authority has again announced a new update aimed at providing searchers with the freshest results. The announcement of this ... Read more

 Hiring the right Search Engine Optimizer (SEO) can significantly improve your site and save you a great deal of time.  Having the wrong one can potentially damage to your site or worse, your reputation. It could be the biggest decision you’ll ever make for your website. So, before you start off, the first step to ... Read more

One of our main goals here at Roja is to build websites that convert.  A small business website is simply an extension of its marketing strategy.  And the main purpose of marketing is to drive your current and potential customers to take action, which usually means make a purchase. Here are the 6 best landing ... Read more

Here at Roja, we’re always testing and researching to gain the best insight on “launch” optimization.  What is the best way to launch a website, app, or product and how can small business owners and entrepreneurs alike leverage the power of the web to make their launch a successful one? Here are for really useful tips that ... Read more