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FAQs

WEB DESIGN

Why opt for a customized website design?

Your website is the online face of your business. It is the image you present to the virtual world. Therefore, a professionally built, custom-designed website helps to frame your products, services, and brand in the best possible light, giving your business the foundation it requires to succeed.

Utilizing the latest technologies, we build websites that are easy to use, action-driven, search engine friendly, and compatible with all major browsers and devices, regardless of size.

How long does it take to have a website designed?

The time frame is usually determined by the size of the website and the complexity of the site design.  Website design can range anywhere from 1 week for a simple landing page to 6+months for a custom designed eCommerce website.

Can a website be designed to be “Search Engine Friendly?”

Absolutely!  In fact, we build every one of our website to be compliant with the search engine guidelines. Our team has a deep and ever-growing understanding of what the search engines require and make sure those requirements are built into the core of each project so that you have the best possible opportunity for optimal ranking after launch.

How much does it cost for a website design?

We get this question alot and it’s usually impossible to answer without knowing the specifics of the project in question.

We cost-estimate all website and application projects based on information we collect from our perspective clients during the “discovery” period.  This is the period in which we work to understand the fundamental goals and values of a potential project with the purpose of defining general technical specifications and overall time required to design and build the project.

This stage is offered to perspective clients free of charge as a free estimate.  We do this because we feel that the attention to detail we provide and time spent getting to know our perspective clients during this estimation process helps them to realize how much we care about helping them grow their business.

Can I update or maintain my website after it is launched?

Absolutely. We offer content management system integration to allow you to make updates directly to your website and monthly web maintenance packages should you prefer to email or call in your website updates.  Our goal is to make owning and maintaining your website as easy as possible so you can spend more time focusing on making your customers happy!

What kind of guarantee do you offer?

Every website and app we build comes with our bug fix guarantee and one month of free telephone and email technical support. If you find a bug within your site that’s a result of the Roja development team, we will fix it free of charge.

We also offer RojaCare, which extends bug coverage and technical support to one year from the launch date of your website and adds free web updates whenever needed (certain restrictions apply).

ECOMMERCE

What is eCommerce?

ECommerce or electronic commerce is simply the act using a website or application to trade goods or services for money.  eCommerce websites include payment processing systems called payment gateways that to allow users to pay via credit card or bank information.

Who can use eCommerce?

ECommerce can be used by any person or business that has a service or product to sell.  It can also be used by organizations to collect donations.

Should my company use eCommerce?

Most likely. Taking advantage of the internet to sell your goods/services is a convenient, smart, and efficient way to expand your business globally without having to open additional physical locations around the world.  It is now one of the most innovative ways to market your goods/services to the global market.

I already have a website.  Do I need to change or update my website to get eCommerce?

It depends.  Does your current website have eCommerce capabilities?  If not, then you’ll need eCommerce integration.  This can come in many forms – third-party add-ons, open source platforms, custom-built online stores, and more.  Your business goals, company size, and project budget will usually dictate what solution is right for you.

Contact us and we’ll help you find the solution that is just right for your business.

I have an existing eCommerce website.  Do I need to redesign it?

It depends.

Do you want a new look?  Are you rebranding?  Are you looking to increase sales?  Are you mobile optimized? Have you out-grown your current eCommerce website?

If the answer is yes to any of the questions, then you are most likely a good candidate for an eCommerce redesign.   This usually includes a complete analysis of your current system, products, market and sales followed by optimization of your user interface (design) to help promote increased click-throughs followed by testing and tracking to refine your online marketing efforts.

SEARCH ENGINE OPTIMIZATION

Why is your website’s ranking on the first page of Google so important?

Most online businesses target to be ranked on the first page of Google as searchers tend to browse on the first page alone.  First page ranking gives businesses the opportunity to be found easily and yields higher traffic volume and thus, the potential for more leads and/or sales.

Search engine presence can play a huge role in the online success of your business.

What is a Search Engine?

Today’s major search engines are database-driven applications/websites that crawl through and index billions of web pages everyday.  Every web page is indexed with keyword tags that are used to help serve up search results from a user’s keyword query.

Most search engines include ads, as they operate from advertising revenue. Therefore, their goal is to serve up the most popular and relevant results for a given search and thus hopefully yield satisfied users.  The more satisfied a user is with the search results, the higher the probability the user will continue to use that search engine.  And more users a search engine has means higher advertising revenues. Therefore, as a business, it’s important to create the most popular and relevant content possible for your selected target niche or keywords.

Today’s major search engines are Google, Yahoo!, Bing, and Duck Duck Go.

What is Search Engine Optimization?

Search Engine Optimization, or SEO as it’s often referring to, is the process of positioning and enhancing your web page content in a way that’s easy and attractive for search engines to index and rank.  Proper SEO results in higher search engine ranking, and subsequently more website traffic.

There are over 200 signals that search engines use to rank your web page.  And although most of these signals are generally known to SEO industry experts, the actual the way these signals are used within the search engine ranking algorithms remains a secret well-kept from the general public.

There are two types of SEO:

  1. On-Page Optimization – Optimizing your website code for fast loading, easy indexing, and relevant key terms.
  2. Off-Page Optimization – Building the popularity of your website via linking and sharing by other people and websites.

Do I need to optimize all the pages in my website?

Definitely. Your home page is not the only important page on your website. All the pages can serve as portals or entry points to your site. Thus, all pages play an important part to boost the ranking of your website.

How long does it take for SEO results to show up?

The time frame to view if a web page is effectively optimized for search engines can range anywhere from a few days to months.  The more general a target keyword is, the harder it is to gain a higher ranking.  Therefore, its usually easier to rank for more specific or localized keywords, where competition is less abundant.

Is search engine ranking from SEO guaranteed?

No. Although its common to follow best practices to help encourage search engines to award your web pages a higher rank position, ranking is never guaranteed. Beware of SEO experts that promise guaranteed first-page rankings.  These are always empty promises, scams, or salespeople that pay for search engine ads and call it SEO.

Although results are never guaranteed, proper SEO set-up and maintenance oftentimes help businesses push ahead of their competitors within search engine results, yielding more sustained and long term traffic sources.

PAY PER CLICK

What is Sponsored Search Engine Placement (Pay Per Click)?

Paid search is another term for Pay Per Click.  Paid search is a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement. The highest bidders usually have greater visibility and are placed on top of the page. In Google AdWords, the cost of an advertisement listing is based on a combination of factors that include the keyword, the advertisement, the bid price, and the quality of your website or landing page.  This is also referred to as Quality Score.   Advertisers only pay if there is an actual click on their advertisement.

How much is the cost of each click to my website?

Every advertiser is required to place a maximum bid price on each specific keyword/phrase. These will be used as the basis for the amount that the advertiser would have to pay every time there is a click to the advertiser’s advertisement. You will have to establish a maximum Cost per Click bid and a Total Daily Budget.  This keeps you from overspending and exceeding your daily advertising budget. The bids are usually anywhere from $0.10 per click for simple less competitive keywords to up to $25.00 per click for more highly competitive keywords.  A determining factor in bid price is usually the value of new business acquisition.  The higher the value of new business, the higher the bid price will be due to other companies competing for that prospect.

Where will my listings appear?

Your listings will appear on Google, Bing and Yahoo!, and their search partners. If your campaign is run using Google AdWords, it will also appear on Google’s partner sites like AOL, Netscape, Shopping.com, Earthlink, Business.com, Lycos, AskJeeves, The New York Times, AT&T Worldnet, Food Network.com, and HGTV. If your website is listed under Yahoo’s Search Marketing, it will appear on its partner sites MSN, Netzero, AltaVista, ConsumerReview.com, Excite, HomeGain, and Rent.com.

What is Google AdWords?

Google AdWords can simply be described as the global leader in Pay Per Click. It is a division of Google that allows advertisers to create and publish their own advertisements or ads as well as letting them determine the keywords that will be used to trigger the advertisement. AdWords will also allow your advertisements to be shown on the numerous partner sites of Google.  AdWords has the capability and capacity to show any advertisement within 15 minutes to most, if not all, of its partner websites.

What if I already used both Google AdWords and Yahoo! Search Marketing?

Having an account on both Google AdWords and Yahoo! Search Marketing already is not a bad thing. In fact, it is even better and can speed ramp up times for our clients. If you already have an account, before we start your service,  we will review the current results and success of the campaign and traffic activity. Self managed Pay Per Click accounts always have valuable information that can be used in improving advertising results.

Why should I pay for search engine results?

Paying for the results ensures that you are highly visible when your target market searches for your keywords in the search engines.  Pay per Click advertising is one of the most efficient and effective marketing strategies available. First because you will reach a wider area of your market and second is that you will only pay for advertising costs when the advertisement works.  How? You only pay for those instances that a consumer notices your ad and then clicks it and visits your website. To dominate search results, many businesses combine PPC and SEO efforts.