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Booming Internet Marketing Ideas For 2013

2012 was a great year for mobile marketing, Google updates and social media referral traffic.  Digital marketers are certainly anxious about where to focus their internet marketing efforts for 2013, and I would like to discuss it below.

More emphasis on fresh, quality content on a consistent basis

Content generation is seen as a top priority both for large and small businesses.  Google’s Panda and Penguin updates have proven how critical it is to produce original, quality content. This has led to the emergence of authorship which allows authors and brands to increase rank and build followers on Google+ as well as on many other social sites.

Google’s updates also made it abundantly clear, they now have an effective way of detecting spammy links and content.  This resulted in a more healthy competitive landscape in the organic search arena and social marketing space which provides bigger chances and more opportunities for companies to build their brands, increase their number of likes and followers and ultimately gain more traffic to their websites, which is the primary goal.

Therefore, going forward, giving more emphasis to quality content is likely to produce a much better return on your online marketing investment, as well as delivering more value to your prospects and customers.

Increase in Conversion Rate Optimization (CRO) efforts

Since companies are focusing more on generating quality content, the next challenge would be to achieve better conversion rates to make the most of Search Engine Optimization (SEO), Pay-Per-Click (PPC) and other traffic generation investments.  How do you get better at converting customers and buyers?  Once again, quality content will make a big difference.  High quality content not only provides value to your prospects customers, but it also establishes trust between your prospects and your brand, and reinforces that trust with your current customers.  Establishing trust with prospects makes converting them into customers much easier.  Reinforcing trust with customers makes it easier to make repeat and future sales.

In the coming years, we will see more businesses spending more on establishing CRO strategies.

Better platforms for analyzing and measuring internet marketing efforts

Data is king when it comes to business performance analysis.  More and more marketers are utilizing analytics tools to analyze and measure how their internet marketing campaigns are doing in the vast virtual marketplace.  Agencies providing similar services are likewise growing in numbers.  I can’t emphasize this point enough… you must own your date in order to make strategic business decisions.

Because of the emergence of these tools and platforms, analytics has become easier for everyone.  These tools and services make it easy for business owners to monitor the results of their marketing efforts and leverage data into actionable information that can help them grow their business.  I’m personally a huge proponent of Google Analytics for 2 reasons.  First, and most important, it is free.  Second, it is user friendly to both the Executive Branch of a business as well as the IT department.  Finally, it is extremely comprehensive and you can spend days analyzing data.  If you aren’t using it, feel free to reach out and I can get you started.

Learn more about internet marketing and which online campaigns are potentially effective for your business. Contact Us today for a free consultation or leave your questions and comments below in the comments.

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