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Put the customer first. Invent. And be patient.

By on August 31st, 2015


Above: Amazon’s first version.

Amazon’s founder, Jeff Bezos, insists that putting customers first since the beginning has been — and continues to be — the best competitive advantage Amazon has.

“We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’resuccessful: Put the customer first. Invent. And be patient.”


“Put the customer first. Invent. And be patient.” – Great advice for new and existing businesses.

This is an excerpt from an excellent post by Belle Beth Cooper over at Buffer.  Read the full post here:


  1. Rebecca Hill says:

    Great post Jason!

    I never knew Amazon looked like that back then! And thanks for the link to Belle’s post on Medium. That was a great article too!

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