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Orthodontics Limited

Custom Website Design / Mobile & Tablet Design / WordPress Content Management System
Orthodontics Limited
Philadelphia, PA
Healthcare (Orthodontist / Dentist)
Customer Satisfaction
Client since 2012


Dr. Charles Gemmi and Dr. Harold Middleberg run a successful orthodontics practice with locations in Philadelphia, PA and Hatboro, PA. They are Invislign Elite 1% providers, a recognition held only by two other practices in the state of PA.

Orthodontics Limited approached us in 2012 (and then again in 2015) to redesign and maintain their website. We met with them to discuss their business goals, marketing strategy, and current challenges. We then established a plan to help them achieve their goals through a website redesign followed by a monthly inbound marketing for orthodontists program.

Project Highlights

  • Emphasis on Invisalign and braces marketing
  • Emphasis on reviews, accredidations, awards, and social proof
  • Increased visibility for calls to action to boost conversions
  • Addition of lead generation landing pages to boost conversions
  • Background video on homepage to enhance engagement
  • Full revamp of on-site SEO for orthodontists to boost ranking
  • Responsive design website for mobile and tablet ease of use
  • Larger homepage with improved load time to boost SEO
  • Full inbound marketing program

Key Results

228% increase in traffic
72% increase in website page views
25% increase in leads
100% website design customer satisfaction

Web Design Philadelphia

"Having been through the website design process three times in the past, I was not looking forward to our latest re-design project. Looking for a better experience this time around, we were referred to Roja Interactive by our SEO company. I am sure happy they did! From the excellent design process, to the launching of our site, and finally to keeping our site updated and fresh, it has been an absolute pleasure! Jason at Roja Interactive is excellent with his communication, and at keeping us on schedule with the project. He was very patient, and spent the time to make sure we understood how to maintain our site. I give Roja Interactive my highest recommendation!"

Web Design Review
Dr. Charles Gemmi

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